Colorado Hispanic Chamber of Commerce & Foundation



A Partnership in Culture, Commerce, Community & Connection

Friday, August 7, 2026 · Denver Botanic Gardens


Where Colorado's most influential leaders, entrepreneurs, and cultural voices converge for one extraordinary evening — and where corporate investment becomes authentic community partnership.

The Opportunity

Your Chance to Be Part of one of Denver's Most Iconic Summer Nights

Friday, August 7, 2026 • Denver Botanic Gardens

For one extraordinary evening each August, 3,000+ business leaders, entrepreneurs, elected officials, and community builders gather beneath the trees of the Denver Botanic Gardens.

Sabor is not simply a culinary festival. It is a gathering place — where CEOs share a meal with small business owners, entrepreneurs meet future investors, and first-generation business owners stand alongside Fortune 500 executives.

Every conversation matters. Every partnership begins somewhere. Every year, Sabor creates thousands of those moments.

3,000 Decision-Makers. One Night.

Your Brand at the Center.

The Room

CEOs, elected officials, entrepreneurs & community leaders, business owners — all in one room

The Scale

23 acres of activation inside the Denver Botanic Gardens

The Experience

40+ restaurants, 100+ live musicians, 80,000+ food tastings

The Reach

5 jumbo LED video walls broadcasting your brand all night

The Event

The Sabor Experience

Imagine walking through the Denver Botanic Gardens as the sun begins to set.

Latin music fills the air. More than 40 restaurants serve signature dishes from across the Americas. Premium beer, wines, spirits, tequila, mezcal, cocktails, and craft beverages flow throughout the evening. Artists transform garden spaces into cultural destinations.

Every path leads to something different. A new flavor. A new conversation. A new relationship. A new understanding.

Sabor is not an event guests simply attend. It is an event they remember.

Scale & Impact

Sabor by the Numbers

23

Acres of Activation

Inside the Denver Botanic Gardens

3,000+

Attendees

Gathered for one extraordinary evening

40+

Restaurants

Showcasing flavors from across Latin America and beyond

100+

Live Musicians & Performers

Filling the Gardens with energy

80K+

Food Tastings Served

Throughout the evening

5

Jumbo LED Video Walls

Creating dynamic storytelling and sponsor visibility

Every number represents thousands of opportunities to build meaningful relationships.

Audience

Who Attends Sabor

Sabor attracts one of the most diverse and influential audiences in Colorado. For sponsors, that means access to more than an audience — it means access to a network.


Business & Entrepreneurship

  • Corporate executives
  • Small business owners
  • Entrepreneurs
  • Restaurant owners
  • Investors

Civic & Government

  • Elected officials
  • Consuls general
  • Diplomatic representatives
  • Foundation representatives
  • Community organizers

Culture & Community

  • Nonprofit leaders
  • Media professionals
  • Young professionals
  • Artists and cultural ambassadors
  • Civic leaders
Market Intelligence

The Market That Cannot Be Ignored

The U.S. Hispanic market is the most powerful growth engine in American consumer spending. The data is unambiguous — and it demands strategic action.

$2.7T

Hispanic Spending Power

U.S. Hispanic consumers represent $2.7 trillion in spending power — contributing 23% of all U.S. dollar growth. (NIQ, 2025)

65M+

U.S. Hispanic Population

Nearly 1 in 5 Americans is Hispanic — and by 2060, that number will reach 111 million, or 28% of the U.S. population.

1.3M+

Colorado Hispanic Residents

Colorado is among the country's largest Hispanic markets, with more than one million Hispanic residents.

30%

Denver's Hispanic Population

Roughly 30% of Denver's population is Hispanic — and more than half of Denver Public Schools students are Hispanic.

For organizations seeking to build authentic relationships in this market, Sabor offers something most platforms cannot: context, credibility, and lived experience.

Multicultural Strategy

Not One Market. Many.

The most common — and costly — mistake in multicultural marketing is treating the Hispanic community as a single audience.

The Hispanic community represents more than twenty countries of origin, hundreds of regional traditions, multiple generations, different levels of acculturation, and a wide spectrum of lived experiences.

Mexican · Colombian · Peruvian · Argentine · Salvadoran · Venezuelan · Cuban · Puerto Rican · Bolivian · Chilean

Spanish-speaking · Bilingual · English-dominant · Foreign-born · U.S.-born · First generation · Third generation

All connected — but not the same.

Sabor allows guests to experience that complexity in a way no report, presentation, or demographic summary can fully capture. It is a celebration of diversity within diversity.

Why Now

The Strategic Case for Cultural Investment

The Opportunity Gap

Despite their economic impact, only 4% of advertising budgets are allocated to Hispanic-targeted efforts — a striking disparity given Hispanic consumers contribute 23% of total U.S. dollar growth.

Brands that earn trust now are positioned to build loyalty for a generation. Hispanic consumers are younger (median age 30 vs. 38 overall), more digitally engaged, and 34% more likely to engage with brand content on social platforms.

The Authenticity Imperative

Research consistently shows that culturally resonant campaigns that celebrate Hispanic values deliver significantly higher ROI with this audience. (Forbes, 2025)

Cultural inclusion has moved from "nice-to-have" to a business necessity. 71% of consumers expect brands to promote diversity and inclusion. Authenticity isn't optional — it's the price of entry.

"There is no sustained growth strategy in America that sidelines multicultural audiences."

— Forbes, 2025

Strategic Framework

The Four Pillars That Make Sabor Different

Sabor is where Colorado celebrates culture, builds business, and invests in community. Four pillars define the platform — and the partnership opportunity.

Culture

Celebrate the richness and diversity of Latin America through food, music, art, storytelling, and hospitality.

Commerce

Create relationships, partnerships, market access, and economic opportunity.

Community

Support entrepreneurship, leadership, small business growth, and long-term community advancement.

Connection

Bring together people who might never otherwise meet — creating understanding that lasts far beyond one evening.

Learning is passive. Experience is memorable. Sponsors are not simply associating their brand with an event — they are becoming part of an experience that changes how people understand one another.

Partner Value

Why Leading Organizations Invest in Sabor

Today's most successful organizations understand that meaningful community engagement is no longer separate from business strategy. It is business strategy.

Market Access

Build authentic relationships with Colorado's fastest-growing consumer market — in a setting rooted in credibility and community trust.

Premium Hospitality

Entertain clients, reward employees, and create memorable customer experiences in one of Colorado's most distinctive venues.

Meaningful Impact

Demonstrate investment in diversity, entrepreneurship, and economic opportunity — with a credibility that no press release can manufacture.

Relationship Capital

Strengthen ties with business owners, executives, elected officials, and community leaders who shape Colorado's economic future.

Your partnership is not measured only by impressions. It is measured by relationships — that become customers, employees, partners, advocates, and community trust.

Brand Experience

This Is Not a Banner. It's a Brand Experience.

Many festivals measure success by how many banners they can hang. Sabor measures success by the quality of the guest experience.

Rather than covering the Gardens with logos, Sabor thoughtfully integrates sponsors into the event through elegant, high-impact experiences.

5 Jumbo LED Video Walls

Dynamic sponsor messaging, video storytelling, community impact, and festival programming at scale.

Premium Hospitality Spaces

Meaningful opportunities for conversation and connection in an elevated, memorable setting.

Interactive Activations

Guests engage with brands naturally — through cultural installations that become memorable gathering places.

When guests enjoy the experience, they remember the brands that made it possible.

Brand Experience

This Is Not a Banner. It's a Brand Experience.

Many festivals measure success by how many banners they can hang. Sabor measures success by the quality of the guest experience.

Rather than covering the Gardens with logos, Sabor thoughtfully integrates sponsors into the event through elegant, high-impact experiences.

Premium Hospitality Spaces

Meaningful opportunities for conversation and connection in an elevated, memorable setting.

Interactive Activations

Guests engage with brands naturally — through cultural installations that become memorable gathering places.


Jumbo LED Video Walls

Dynamic sponsor messaging, video storytelling, community impact, and festival programming at scale.

5

Jumbo LED Video Walls

Strategically positioned across 23 acres of the Denver Botanic Gardens

4hrs

Continuous Exposure

Uninterrupted brand messaging throughout the entire festival experience

3K+

Guests in Attendance

Colorado's most influential Latino community leaders, professionals & families

~15K

Total Impressions

5 walls × 3,000+ guests, accounting for multiple exposures per guest

When guests enjoy the experience, they remember the brands that made it possible.

Marketing Platform

An Omni-Channel Marketing Platform

Most sponsorships last a single day. Sabor partnerships begin before the gates open and extend after. Every partner becomes part of one of Colorado's most comprehensive multicultural marketing campaigns.

Reach Channels

  • Spanish-language television
  • Spanish-language radio
  • English-language media
  • Digital advertising
  • Social media
  • Email marketing
  • SMS text campaigns
  • Website promotion

Engagement Channels

  • Partner communications
  • Public relations
  • Video storytelling
  • Sponsor spotlights
  • Digital signage
  • Printed materials
  • Community outreach

By the time guests arrive at the Denver Botanic Gardens, your organization has already become part of the conversation. Sabor does not simply create one evening of visibility. It builds months of awareness and lasting relationships.

Partnership Lifecycle

The Sabor Partnership Journey

Sabor does not offer a moment. It offers a relationship cycle — one that delivers value before, during, and long after the festival.

1

Pre-event — Awareness

TV · Radio · Email · Social · Digital · SMS · PR · Partner Communications

2

Day of the Event — Experience

VIP · Restaurants · Networking · Entertainment · Culture · Hospitality

3

On Site — Engagement

LED Video Walls · Brand Activations · Sampling · Photo Experiences · Lounges · Storytelling

4

Post Event — Relationships

Follow-up · Recognition · Community · Future Partnerships · Renewed Engagement

Activation

Activate Your Brand Without a Single Staff Member On-Site

Festival Map

$7,500 · Presenting sponsor on GPS-enabled mobile guide used by all 3,000+ guests

Digital Program

$5,000 · Full-page clickable ad + embedded video via QR code at every entry gate

Restaurant Guide

$10,000 · 12-month presenting rights on the Chamber's year-round digital guide

LED Wall Takeover

$6,000 · 30–60 sec branded video looped across 5 towering LED screens

Branded Items

$4K–$8K · Your logo on wristbands, cups & plates — every guest, all night

Latin City Photo Spots — A Fan-Favorite Brand Activation

Transport guests to iconic locations across Latin America through immersive, highly shareable environments. Secure dynamic visibility through premium cultural backdrops placed in high-traffic festival locations — creating repeated brand impressions throughout the evening.

Latin City Photo Spots are one of many brand activation options available to Sabor sponsors.

Dual Value

The Dual-Value Proposition for Sponsors

Sabor offers a rare dual return that few platforms can match.

High-Visibility Brand Engagement

Access to one of Colorado's most memorable and culturally resonant live event platforms. The sponsorship model offers meaningful exposure before, during, and after the event through media, digital marketing, on-site branding, hospitality, and custom activations.

Credible Community Impact

Sponsorship of Sabor is not just support of an event. It is an investment in trusted community influence, authentic multicultural engagement, and the economic advancement of Hispanic-owned businesses and future leaders.

01

Strengthen multicultural outreach with authenticity and community credibility

02

Reinforce supplier diversity and community investment goals

03

Build visibility with a highly influential, diverse audience

04

Host clients, prospects, and partners in an exceptional setting

05

Align brand presence with meaningful, lasting community impact

Partnership Structure

Choose Your Level. Claim Your Spot.

Co-Presenting Partner

$40,000

  • Product exclusivity
  • Prominent logo across pre-event advertising & marketing
  • 20 Ultra-VIP + 40 VIP tickets
  • Highest-tier on-site signage & digital recognition

Pavilion Partner

$25,000

  • Category exclusivity
  • Prominent placement across pre-event marketing channels
  • 20 Ultra-VIP + 20 VIP tickets
  • Premium on-site signage
  • Two exclusive Latin City photo spots or activations

Gold Partner

$16,000

  • Area product exclusivity
  • Logo on pre-event advertising & selected newsletters
  • 10 Ultra-VIP + 10 VIP tickets
  • On-site signage at the Gold level
  • One exclusive Latin City photo spot or branded activation

Silver Partner

$8,000

  • Recognition in pre-event marketing
  • 10 Ultra-VIP tickets
  • Shared Latin City or on-site logo inclusion opportunity
  • On-site recognition & post-event thank-you inclusion
  • Optional Sabor Series add-on

Bronze Partner

$5,000

  • 10 Ultra-VIP tickets
  • Supporting sponsor recognition on site
  • Post-event thank-you messaging
  • Optional Sabor Series add-on

Final benefits may be customized based on sponsor goals.

Ticket & Table Packages

Choose the package that best fits your group — from intimate Ultra VIP experiences to general admission for larger teams.

Individual Ticket Tiers

All tickets include: unlimited food tastings, bottomless beer, spirits, wine and beverages, live entertainment, free parking and shuttle service from East High School.

Choose & Build Your Sabor Experience




Build the combination that fits your goals

Hospitality • Visibility • Experiences • Engagement • Community Impact

Organizations may combine hospitality, digital visibility, cultural experiences, guest amenities, and direct engagement into one customized sponsorship. The objective is not to force every organization into a predefined level. The objective is to build the right partnership.

Custom partnership opportunities may include:

Corporate Social Responsibility initiatives

Employee volunteer programs

Employee Resource Group engagement

Foundation partnerships

Community impact campaigns

Customized hospitality

Multi-year partnerships

Exclusive branded experiences

A new concept developed jointly with the Sabor team

Choose Your Sabor Experience

Five ways to participate. One flexible partnership model.

Every organization comes to Sabor with different goals. Some want to host clients. Others want to build their brand, become part of the guest experience, engage directly with attendees, or create a customized community partnership.

STEP 1 Choose Your Starting Point

Host guests, build your brand, sponsor an experience, engage the community, or create a custom partnership.

STEP 2 Select Your Package or Investment

Choose a

-Option 1 Hospitality Package

-Option 2 a no-hospitality

STEP 3 Personalize Your Experience

Use Signature Experience Credits—or select standalone opportunities—to create the mix of visibility, experiences, and engagement that supports your goals.

add

-Digital Visibility Package

-a no staff needed Community Activation

-on site booth or activation with staff

It's as Easy as 1 • 2 • 3

Sabor does not require every organization to fit into the same sponsorship tier. Start with the participation path that best matches your goals, then combine hospitality, visibility, signature experiences, and direct engagement into one partnership.

STEP 1 -

A simple process for building the right partnership

Step 2 (Option 1)

Community Table Options

The familiar hospitality model—made more flexible

Community Tables are the easiest way for organizations to begin. Like a table purchase at a leading gala, they provide a defined investment and a meaningful guest experience. Unlike a traditional gala table, Sabor allows the hospitality value to be customized across General Admission, VIP, and Ultra VIP.

Flexible Hospitality Value

A Community Table may be structured as any one of the following—or as a customized combination

  • 10 Ultra VIP Tickets
  • 15 VIP Tickets
  • 30 General Admission Tickets

Individual Ticket Pricing

**Padrino hospitality is reserved exclusively for Padrino Members and select major or presenting sponsors. It is not offered as a public ticket option.



Step 2 (Option 2)

Options Beyond Hospitality

Organizations may begin without purchasing tickets or a Community Table

Not every sponsor needs hospitality. Organizations may enter through brand visibility, a Signature Experience, direct community engagement, or a custom partnership.

Step 3

Digital Visibility Packages

No hospitality required • No staff required

Sabor's digital network is designed for organizations that want meaningful visibility without staffing a booth, transporting materials, managing an activation, or remaining on-site throughout the event. The centerpiece is a network of five large LED screens positioned across the Denver Botanic Gardens, supported by the Digital Program, event map, Restaurant Guide, website, and post-event communications.

Digital Visibility

2 Credit

Shared recognition across all five LED screens; rotating sponsor logo slide; Digital Program and Restaurant Guide listings; website and post-event recognition

Best For: Consistent sponsor recognition without a dedicated advertisement

Digital Impact

3 Credits

Dedicated static advertisement across all five LED screens; prominent Digital Program placement; featured Restaurant Guide placement; enhanced on-site and post-event recognition

Best For: A campaign, recruitment message, product, community initiative, or call to action

Digital Premier

4 Credits

One 15-second video commercial across all five LED screens; premium rotation and frequency; premium Digital Program and Restaurant Guide placement; website, on-site, and post-event featured recognition

Best For: Maximum multimedia visibility and a stronger storytelling opportunity

Digital Premier inventory is intentionally limited to protect visibility, frequency, and value for each participating sponsor.

Signature Experience Partnership Levels

Choose the level of visibility and exclusivity that fits your goals

Partner

Shared alignment with a Sabor experience.

Shared logo placement; inclusion in applicable event materials; Digital Program and event-map recognition; appropriate LED recognition; post-event recognition.

Featured Partner

Primary shared sponsorship with stronger placement.

Larger and more prominent logo placement; enhanced on-site recognition; featured placement in applicable materials; stronger LED and digital visibility; recognition as the Featured Partner.

Exclusive Partner

Sole sponsorship ownership of the experience.

Exclusive branding; category exclusivity where applicable; primary naming or presenting recognition; premium logo placement; enhanced LED, Digital Program, map, and post-event visibility; first right of renewal.

Visibility, Hospitality & Cultural Experiences

Credit values may be used with Hospitality Packages or no-hospitality Signature Experience Packages

Guest Experiences & Community Engagement

Standalone availability is subject to inventory, venue requirements, and final agreement

Community on-site Activation Package

Available as a 4 credit Signature Experience or as a standalone sponsorship beginning at $5,000 for each 10×10. Designed for organizations that want to interact directly with attendees.

  • 10-foot by 10-foot activation space, or another mutually approved footprint
  • 2 working passes
  • Company listing on the event map-no logo
  • Digital Program listing
  • Basic sponsor recognition
  • Ideal for recruiting, product demonstrations, sampling, healthcare or educational outreach, lead generation, and interactive experiences

Guest tickets are not included and may be purchased separately.

Community Table Options

The familiar hospitality model—made more flexible

Community Tables are the easiest way for organizations to begin. Like a table purchase at a leading gala, they provide a defined investment and a meaningful guest experience. Unlike a traditional gala table, Sabor allows the hospitality value to be customized across General Admission, VIP, and Ultra VIP.

Flexible Hospitality Value

A Community Table may be structured as any one of the following—or as a customized combination:

  • 10 Ultra VIP admissions
  • 15 VIP admissions
  • 30 General Admission admissions
  • A customized mix of General Admission, VIP, and Ultra VIP

Individual Admission Pricing

**Padrino hospitality is reserved exclusively for Padrino Members and select major or presenting sponsors. It is not offered as a public ticket option.

Build the Experience That's Right for You

Start with the path that best fits your organization—or combine multiple options. Whether your objective is entertaining clients, increasing brand awareness, recruiting talent, supporting small businesses, educating the community, or demonstrating your commitment to Colorado's Hispanic community, the Sabor team will help you build a partnership that reflects your goals, audience, and investment.


Let's build your Sabor experience together.

Authentic By Design

Built With the Community, Not Just For It

One of the reasons Sabor is so special is that it is built in partnership with the very community it seeks to celebrate.

That authenticity requires intentional work. Many of the small business owners, restaurant operators, artists, and participants who make Sabor exceptional face real barriers — including language differences, technology gaps, limited staff capacity, and past experiences of exclusion.

Sabor's success depends on meeting people where they are — with bilingual communication, hands-on support, trust-building, flexibility, and culturally relevant engagement.

This is part of Sabor's value: it does not simply market to the community. It works with the community.

What Sabor Supports

Investment That Works Year-Round

Sabor is one of the Colorado Hispanic Chamber of Commerce and Foundation's most visible fundraising and relationship-building platforms — and it helps support year-round programs that strengthen Hispanic business and community leadership.

Community & Business Impact

Cultivating connections among Hispanic entrepreneurs, residents, corporate leaders, elected officials, and organizations — strengthening Colorado's business ecosystem through visibility, relationships, and investment.

Restaurant & Small Business Support

Shining a spotlight on the restaurant industry and directing attention, capital, and opportunity toward local Hispanic-owned businesses through visibility, relationship-building, and business growth resources.

Youth & Leadership Development

Festival proceeds and partnership relationships support youth entrepreneurship, leadership development, community advancement, and economic inclusion efforts.

Sabor celebrates culture for one evening. Its impact continues throughout the year.

Experience What Only Sabor Can Offer

Some partnerships create visibility. Some create goodwill. Some create hospitality. Some create impact.

Sabor creates all four.

It is where culture becomes connection. Where data becomes experience. Where sponsorship becomes partnership. Where community becomes opportunity.

The Chamber provides the insight. Sabor provides the experience.

Together, we build the relationships that move Colorado forward.

Join us at Sabor 2026.



A Partnership in Culture, Commerce, Community & Connection

An event by the Colorado Hispanic Chamber of Commerce & Foundation

Friday, August 7, 2026  ·  Denver Botanic Gardens

1007 York Street, Denver, CO 80206  ·  www.sabordenver.com